Thursday, June 25, 2009

Tourism Targets


Charlie Gatlin, deputy commissioner for tourism at the Georgia Department of Economic Development, spoke at our monthly chamber meeting and told us about the State’s campaign to have visitors “Discover the Unexpected.” Currently the target audience for tourism includes families, but especially the mothers who are the decision makers. He noted that the department’s next target audience will be active empty nesters.

(Photo: Gatlin on left, Chamber Chair of the Tourism Committee Rick Waterhouse on right)

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