Brandon Eley, who is the interactive director at Kelsey Advertising & Design, is also the author of several articles about websites and is soon to release a book on e-commerce called “Online Marketing Inside Out.” He shared his expertise with chamber members at a seminar today and when Lori Rhoney, of Genesis Physicians, answered his first question correctly, she won a copy of the new book, to be released next week.Eley told us that "online web use will double by 2014" and the use of social media (such as blogs) is on the rise. He noted that there's also "a shift in spending from traditional to online." The benefits of marking online include the ability to measure the response to your efforts, you can target specific customers, and it's not intrusive.
To learn more, visit brandoneley.com.
Thank you for the opportunity to speak at the luncheon. I will be uploading the video and slides to my website by tomorrow. I'll also make sure to take a few copies of the book by the Chamber of Commerce early next week if anyone is interested.
ReplyDeleteThank you Brandon for the information presented at the meeting. It was very good information that will help our business in moving forward with new ideas and ways of marketing to the community. I would also like to thank you in advance for the signed copy of your book. Looking forward to many more helpful workshops from LaGrange/Troup County Chamber of Commerce.
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